Google recently fixed a bug that allowed malicious attackers to deindex any URL using the Outdated Content Removal Tool The post Google URL...

Bing recommends using accurate lastmod values in sitemaps to help AI-powered search prioritize which pages to recrawl and index. The post B...

Shelley Walsh sits down with Bill Hunt to discuss why marketers need to unlearn outdated tactics and rethink search visibility. The post In...

When SEO underperforms, the problem often isn’t the team. It’s the system around them. Bill Hunt breaks down the real blockers to visibility...

New research shows that ChatGPT and Google differ in ways that require marketers to tailor their content strategies for each platform The p...

Want your content to appear in AI Overviews, ChatGPT, and Gemi? Here’s how to set up your GEO campaigns. The post How To Win In Generative ...

Your site lost 30% of organic traffic after a migration. Kevin Gibbons answers why and shares how to get rankings back. The post Ask An SEO...

Google's Gary Illyes explains the process of indexing content and offers a tip on how to improve crawl budget. The post Google Explains...

AI search favors clear, trustworthy content. Learn how to structure yours for maximum visibility in AI Overviews and chatbot responses. The...

Join this actionable and data-backed webinar on what drives visibility in AI search. Hear about the insights, mistakes, and strategies that ...

Google's Gary Illyes said they're still figuring out how to balance the needs of users and the web ecosystem The post Google On Bal...

Before you pay for another SEO tool, try these five free options from Google. Here’s why they work. The post Google’s Top 5 SEO Tools appe...

A company founder shared that Google deindexed their site because of scaled content, and what they did to get back into the search results. ...

SureRank SEO plugin offers the basics that every site needs without the bloated features many users say they don't want. The post Why I...

Get buy-in with hard numbers: traffic, conversions, AI visibility, and cost-saving data your clients care about. The post 5 Ways To Prove T...

ChatGPT appears to fall back on Google search snippets when it cannot retrieve data through Bing. The post ChatGPT Appears To Use Google Se...

The Pew Research Center's findings on AI and web traffic may be misleading due to major methodological gaps. The post Validity Of Pew R...

The second day of the Google Search Central Live APAC 2025 kicked off with a brief tie‑in to the previous day’s deep dive into crawling, bef...

Google has just unveiled an alpha version of its Trends API at Google Search Central Live, Deep Dive APAC 2025. This new offering brings exp...

Google's Gary Illyes confirmed that standard SEO is all you need to rank in AI Overviews and AI Mode. The post Google Says You Don’t Ne...

Google’s Q2 earnings show AI Overviews are increasing search activity, with new data suggesting they drive over 10% more queries. The post ...

Day 1 of Search Central Live APAC focused on AI in crawling and indexing, evolving user behavior, and keeping SEO grounded in human-first co...

Google explains how to handle state-specific product pricing in search results. Here's what to know. The post Google Shares SEO Guidanc...

Google confirmed AI Overviews, Lens, and Circle to Search operate on the same indexing and ranking infrastructure as traditional search. Th...

Research on actual users shows that only 1% of AI summaries result in a click to a website. The post Pew Research Confirms Google AI Overvi...

Moving from keywords to topics is just the start. Here's how to operationalize a topic-first SEO strategy across content, linking, and m...

Google's John Mueller answered a question about the use of llms.txt and whether it makes sense to use a noindex header with it. The pos...

A new analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion of AI Overviews, highlighting how behavior is ...

An SEO shared that they lost a potential client because they didn't address SEO for AI. Is AEO/GEO this year's EEAT? The post Poten...

Buying links is risky and unnecessary now that other factors play a greater role in ranking. The post Why It’s Okay To Not Buy Or Obsess Ov...

Google discussed whether it's okay to make changes to a web page for SEO purposes. The post Google Discusses If It’s Okay To Make Chang...

CEO of Conductor says legacy SEO platforms can effectively compete with AI-native startups, predicts 95% won’t survive. The post Can AEO/GE...

Before you pay for another SEO tool, try these five free options from Google. Here’s why they work. The post Google’s Top 5 SEO Tools appe...

Google's June 2025 update is over. Here are some clues about what may have happened. The post Google’s June 2025 Update Analysis: What ...

ChatGPT agent is a turning point for SEO because it changes how websites are expected to function for both humans and machines. The post Op...

In this edition of IMHO, Shelley Walsh speaks with Stephen Kenwright about how traditional marketing fuels LLM performance and brand trust. ...

Google's John Mueller answers whether it is okay to show logged-out users different content from what is in the structured data. The po...

Learn the importance of reviews for local SEO. Find out how reviews impact conversion and search ranking in the age of AIO. The post Your R...

Cloudflare report shows that, of customer‑identified DDoS attacks, 63% are competitor‑led and 5% are self‑inflicted. The post Cloudflare DD...

Google Search can now call local businesses using AI to gather pricing and availability info on your behalf. Here's how it works. The p...

Google Search Console Core Web Vitals reporting for mobile is showing a confirmed dip in metrics reported in CrUX. The post Confirmed CWV R...

In this week’s Growth Memo, Kevin Indig lays out the case for a topic-first SEO approach, and how it helps future-proof your visibility. Th...

This week’s Ask An SEO dives into why content stopped ranking, even when it seems original and experience-based. The post Ask An SEO: Why Y...

Google's John Mueller discusses the value of websites and answers what impact AI will have on the need for SEO. The post Google Says AI...

Google's new Graph Foundation Model enables Google to generalize machine learning across any type of graph without retraining. The post...

New data shows desktop dominates AI referral traffic despite mobile’s broader usage. Here's a closer look at what this means for markete...

Google encourages publishers to be realistic about the kinds of searches their content should appear for. The post Google Explains How To A...

Google explains when it's time to hire an SEO and cautions about a major red flag to watch for. The post Google’s Advice On Hiring An S...

Google updates its structured data documentation to clarify how merchants should implement return policies and loyalty programs. The post G...

Google’s John Mueller explains what site owners should expect after implementing SEO changes. The post Google Explains How Long It Takes Fo...

OpenAI has added Shopify to ChatGPT’s shopping search as a third-party data source. The post OpenAI Quietly Adds Shopify As A Shopping Sear...

What makes a great SEO hire in today's market? Helen Pollitt covers which skills count and where AI fits on this week’s Ask An SEO. The...

Content that delivers a meaningful experience with these 7 factors is more likely to earn links, shares, and higher rankings. The post Goog...

As AI reshapes buying behavior, marketers need smarter insights. Here’s how to keep up. The post How Enterprise Search And AI Intelligence ...

Yoast SEO breaks free of the CMS paradigm and now provides readability and keyword feedback within Google Docs. The post Yoast SEO Function...

SEO expert Bill Hunt outlines how better integration, early involvement, and semantic focus support performance in AI search. The post Stop...

Google's John Mueller clarified that submitting a link disavow file does not trigger immediate action and explained the reason why. The...

Machines cannot replace skilled marketers who understand the role of human behavior signals that drive rankings. The post Human-Centered SE...

AI share buttons that are easy to configure may help increase a site's exposure in ChatGPT and Google AI Mode. The post How To Use New ...

PPC drives results fast. SEO builds over time. Here’s how to budget for both with realistic expectations and measurable business outcomes. ...

Think AI will replace you? Not so fast. New research shows your human instincts still matter, especially in marketing and content. The post...

Independent publishers want the option to opt out of Google's AI Overviews without being excluded from the search results. The post Goo...

Tests show that removing meta descriptions may improve search engine traffic, although some say SEO tests are performative theater. The pos...

Get your on-demand webinar and learn how A.I. is already changing clicks, visibility, and content performance. The post New Google AI Mode:...

LLM tools appear to be gaining maturity, though there are differing views on what should be tracked.. The post LLM Visibility Tools: Do SEO...

Google says core updates rely on long-term patterns, not recent link spam. Should you disavow? Here's what John Mueller told SEO profess...

In this week's Growth Memo, Kevin Indig shows how to build a scalable keyword universe that adapts to AI-driven search intent and conten...

You’ve got traffic but no checkout action. These CRO insights from Kevin Gibbons help you turn clicks into customers without overhauling you...

Google's trust ranking patent suggests that user behavior can influence how search results are ranked. The post Google’s Trust Ranking ...