This week's SEO Pulse highlights evolving AI link formats, cross-language sourcing biases in ChatGPT, and mounting pressure on tradition...

Google's Gary Illyes clarifies why resource hints do not influence Googlebot's crawling behavior, and notes that HTML validity is no...

See why the infinite tail demands narrower focus, stronger entity signals, and deeper topical coverage. The post From Visibility Engineerin...

Google is preparing to test search result changes in the EU that would show rival vertical search services alongside its own results The po...

Explore off-page SEO strategies to boost your rankings and enhance brand visibility in AI-driven search results. The post The New Off-Page ...

Learn how to boost visibility for each location in your network. A practical 90 Day Plan can make your brand AI-ready. The post Local GEO ...

Technical SEO “best practices” increasingly reflect CMS and plugin defaults, not individual site decisions, according to 2025 HTTP Archive a...

Early third-party tracking data offers a first look at how Google's February Discover core update is changing what users see in their fe...

As AI Mode enables on-platform transactions, ecommerce visibility now depends on schema completeness, feed accuracy, and third-party validat...

Google's John Mueller points to site content as the reason for Search Console sitemap error messages The post SEO Fundamental: Google E...

The latest SEO Pulse examines how AI interfaces reshape link visibility, redirect clicks, and filter sources before rankings apply. The pos...

Dive into the discussions around SEO adaptations and LLM impact on the industry with host Shelley Walsh and industry veteran Grant Simmons. ...

An analysis of 11 impacted sites reveals a strong correlation between Google visibility losses and declining AI search citations, with ChatG...

Move SEO upstream into leadership decisions to safeguard visibility, enforce standards, and scale sustainable search performance. The post ...

AI models default to familiar brands. What makes them mention your company instead of a bigger or more established competitor? The post 5 W...

Discover how a modern publishing engine can eliminate the issues of legacy CMS and drive sustainable growth for media companies. The post 4...

An analysis of approximately 16,000 U.S. queries shows text ads increasing their click share by 7-13 points year over year. The post Google...

Courts ruled against Google, regulators push forward, and appeals loom. Here’s where every proceeding stands and what it signals for search ...

Antitrust filing argues Google cannibalizes audience visits to sites it uses to power AI results. The post Antitrust Filing Says Google Can...

Google’s SERPs are changing faster than most SEO strategies can keep up. Does AI Mode change which keywords are still worth targeting? Which...

A site owner blamed Google AI Search for falsely reporting their site offline. The answer was a content delivery pitfall. The post Google A...

Google's Search Relations team discussed whether you still need a website in 2026, and outlined when social, apps, or the web make sense...

Cloudflare launched Markdown for Agents, converting HTML pages to markdown automatically when AI crawlers request it through content negotia...

Visibility in AI answers is gated long before ranking, and this article explains how Spam, Safety, Intent, and Trust decide who gets through...

Rethink SEO’s role as AI shifts discovery into the answer and reshapes how demand, trust, and preference are formed. The post From Performa...

Google's John Mueller explains how a leftover HTTP homepage invisible to Chrome users can cause site-name and favicon problems in search...

Google's Results about you tool now monitors Search results for government-issued IDs like passports, driver's licenses, and Social ...

This Ask an SEO explains how search, social platforms, and on-site content demand different optimization approaches without fragmenting stra...

New data shows that most web pages fall well below Googlebot's two-megabyte crawl limit. The post New Data Shows Googlebot’s 2 MB Crawl...

Break the habit of reporting easy metrics and adopt KPIs that reflect how growth actually happens today. The post Why Your SEO KPIs Are Fai...

The Washington Post's controversial strategy begins with a foundation, then adjusts based on what works. The post 7 Insights From Washi...

Google updated its "Get on Discover" docs, adding page experience guidance and naming clickbait and sensationalism, alongside the ...

This week’s SEO Pulse covers ranking volatility inside Discover, expanding AI ad inventory, and growing scrutiny of bot-facing content pract...

Google's John Mueller offered a simple solution to the question of whether a passage is indexed and is ready to rank. The post Google S...

An analysis of recent Google ranking volatility shows how self-serving listicles may be undermining trust, reviews quality signals, and long...

Learn how to evaluate internal linking structures to ensure they reinforce topical authority instead of weakening page relevance and intent....

Google is testing ads in AI Mode as Search revenue grew 17% to $63 billion. AI Mode queries run 3x longer than traditional searches. The po...

Navigate the complexities of information retrieval and find out how to get into model training data for AI success. The post Information Re...

This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. If you’ve ever run into the limits of solo ...

Google's crawl team filed a bug against WooCommerce for add-to-cart parameters wasting crawl budget. WooCommerce fixed it. Other plugins...

Google updated its Googlebot documentation to clarify file size limits, separating default limits that apply to all crawlers from Googlebot-...

New analysis shows Google Search Console hides roughly 75% of impressions, forcing SEO teams to rethink how they measure performance. The p...

SEO roadmaps age poorly. Search evolves faster than planning cycles, technical debt accumulates quietly, and AI shortens the distance betwee...

A new proposal suggests using semantic HTML to label sections of a page that are AI generated to support EU compliance. The post Controvers...

Google's new documentation shows how to get traffic from their Top Stories search feature. The post Google Shows How To Get More Traffi...