This summer's SEO reading list isn't about stepping back. It's about keeping up with a restructuring of search that's alread...

Google positions itself as the benchmark for SEO and AEO/GEO advice and questions third-party SEO tools, data and services. The post Google...

Google is beginning to let websites opt out of AI search, but the click data needed to make that decision isn't available yet. The post...

Is your page contributing something an AI agent can't already get from the user's own data? Here's how blended retrieval changes...

Google now encourages FTC complaints in its SEO hiring guidance, while cautioning about AI SEO services, SEO tools, and misleading claims. ...

Google tests AI visibility reports and an opt-out toggle as the UK requires new publisher controls for AI search features. The post Google ...

A new site shouldn't cost you a year of rankings. Spot the difference between normal volatility and true SEO migration hangover before i...

Aleyda Solis analyzed US and UK SISTRIX data from Google's May core update, finding visibility patterns tied to source type and market f...

Google launches Search profiles, giving eligible creators a customizable page for articles, social posts, and followers. U.S.-only at launch...

Despite industry fears, AI search adoption remains fragmented with most users still preferring traditional search methods. The post Why Use...

Google Search Console now shows which of your pages appear in AI Overviews, AI Mode, and Discover. Here's how to use that data. The pos...

Most SEOs stop at schema markup. Here's the full technical picture of entity optimization, and why it matters more than ever for LLM vis...

Which marketing tasks should you automate, and which should you protect? The answer could define your team's capabilities for the next d...