Google's John Mueller explains why updates aren't announced earlier when rankings are already bouncing around. The post Google Answ...

Google has begun rolling out the August 2026 spam update, applying globally and to all languages, its third one this year. The post Google ...

Unveil the truth about AI search with interesting findings from 15 million data points. Learn what really influences rankings. The post 9 A...

ChatGPT's search behavior is starting to look like E-E-A-T. Here's the data behind that theory, and what to do about it. The post W...

Search Console records what people say to AI Mode. Here's how to pull those fragments out and sort them into seven buckets. The post Th...

Google's research shows that LLMs struggle to recall facts when questions reverse the usual subject/object entity order. The post Googl...

Google Analytics adds campaign benchmarking, new data on ChatGPT's index search index, and Google refiles its SerpApi claims with new te...

Anthropic offers more details about its watermark including how it can be defeated. The post Anthropic Reveals What The Watermark Is And Ho...

One company measures the bot problem, frames it, and sells the fix. Cloudflare now owns both the meter and the valve. Check your own logs. ...

ChatGPT names brands in its own search queries before it fetches anything. Being in that query is worth 33 times more. The post ChatGPT Alr...

Practitioners value AI visibility data highly and won't fund the platforms selling it. New survey data on what's actually blocking t...

Stable rankings, stable impressions, falling CTR: the signature of AI Overview click loss. Learn to spot it and decide what's worth reco...

Thin health content was always risky. With AI Overviews answering most medical queries, it's now invisible. Here's what earns citati...