AI's impact outpaced our ability to measure it in H1 2026. Indig's citation data, agent share shifts, and the intelligence-versus-ag...

AI search only feels like a new sport to the people who were never really training. Here's what actually changed, and what didn't. ...

The four arguments used to sell llms.txt would pass a text file about cats. Here's why that matters for every GEO tactic you're buyi...

Unlock the AEO playbook and discover how to stay visible in an AI-driven search landscape and earn valuable citations. The post The AEO Pla...

Impression share ran the auction years. Citation share runs this one. A 90-day sprint for measuring and winning AI search visibility. The p...

Set expectations before tactics: parametric standing moves on model generations, responds to being described, and sits in functions nobody m...

Google loses Jeff Dean, who helped build Google Search and AI, replaced by DeepMind's Demis Hassabis as Chief Scientist. The post Googl...

Articles alone stopped being a viable product. A discoverability framework for publishers: passive, active, owned – plus the intent-led jour...

Search volume told you what people want to know. It no longer tells you whether they need you after AI answers. Click Worthiness does. The ...

Citations, sentiment, and LLM referral traffic make poor KPIs. Here are the AI visibility metrics that actually connect to leads, pipeline, ...

Comparing which pages Google uses in AI answers against how they rank conventionally is where the new Search Console report earns its keep. ...

No agent reads your OKF bundle. Write one anyway: v0.2's provenance and staleness fields expose every claim your website cannot defend. ...

Kris Jones says one word decides whether AI recommends your brand: synthesis. Here's what that means for where you spend next quarter...