Taking a site offline to patch PHP? Serve a 503 from outside PHP and keep robots.txt reachable. Days of server errors may get URLs dropped. ...

Measure SEO beyond keyword positions with brand visibility, AI citations, and revenue as rank tracking outages expose gaps in traditional re...

Chrome and Firefox now display JPEG XL, but Google says it isn't currently supported in Google Images or Discover previews. The post Go...

China's five-part GEO standard offers Western SEOs a practical framework for measuring AI visibility, evaluating vendors, and separating...

New details on Google Discover's SDF gives publishers insights into planning the right mix of content that will rank better. The post D...

DeepSeek’s date filters dropped every undated page, 11% of results. Six practical checks for SEOs testing the new Search API, from localizat...

Search's share of North American publisher pageviews fell to 12%, but a lower share alone doesn't show fewer search pageviews. The ...

Get journalist outreach pitches seen and understood with relevant targeting, authenticated domains, concrete subject lines, and clear openin...

Google removed the Indexing API approval form and steps from its docs. Default quotas are listed, but the pages don't say how to request...

A rank tracker logged Google pages missing their usual sites, some ChatGPT links lost tracking tags, and Google and Bing changed AI search l...

The New York Times gives prime homepage space to free articles and tells readers they’re free. Here’s why that works. The post Why The New ...

If your new domain won’t index and there’s no technical fix, the problem may be originality. Read Marie Haynes’ theory and what to do next. ...

Google is accepting applications from forums and social platforms for a UGC pipeline separate from crawling. The post Google Takes Applicat...