New spam guidance says to noindex or block crawling on pages made for sharing. Google's docs say a URL blocked in robots.txt can be inde...

Referral reports show who sent the visit, not who shaped the decision. Why GEO’s real job is what a model learns, not what it retrieves. Th...

Google reminds sites to use 503s during PHP patch downtime. Other updates cover robots.txt controls, bracket URLs, and JPEG XL in Google Ima...

Universal Cart, UCP, WebMCP, intelligent eyewear: the agentic web is arriving. Marie Haynes maps the opportunities most businesses are ignor...

Rank trackers describe how they check suspect Google results, what customers see during checks, and what they say about reprocessing and pas...

Roundups and comparison posts can still win customers, build trust, and grow audiences when you create them for readers instead of rankings....

Reddit conversations can become news stories. Brands that listen and respond gain a chance to address problems before coverage follows. The...

Google CEO Sundar Pichai says the future of Search is an agentic layer that unifies Google's Search and AI experiences. The post Google...

Taking a site offline to patch PHP? Serve a 503 from outside PHP and keep robots.txt reachable. Days of server errors may get URLs dropped. ...

Measure SEO beyond keyword positions with brand visibility, AI citations, and revenue as rank tracking outages expose gaps in traditional re...

Chrome and Firefox now display JPEG XL, but Google says it isn't currently supported in Google Images or Discover previews. The post Go...

China's five-part GEO standard offers Western SEOs a practical framework for measuring AI visibility, evaluating vendors, and separating...

New details on Google Discover's SDF gives publishers insights into planning the right mix of content that will rank better. The post D...