Google’s SERPs are changing faster than most SEO strategies can keep up. Does AI Mode change which keywords are still worth targeting? Which...

A site owner blamed Google AI Search for falsely reporting their site offline. The answer was a content delivery pitfall. The post Google A...

Google's Search Relations team discussed whether you still need a website in 2026, and outlined when social, apps, or the web make sense...

Cloudflare launched Markdown for Agents, converting HTML pages to markdown automatically when AI crawlers request it through content negotia...

Visibility in AI answers is gated long before ranking, and this article explains how Spam, Safety, Intent, and Trust decide who gets through...

Rethink SEO’s role as AI shifts discovery into the answer and reshapes how demand, trust, and preference are formed. The post From Performa...

Google's John Mueller explains how a leftover HTTP homepage invisible to Chrome users can cause site-name and favicon problems in search...

Google's Results about you tool now monitors Search results for government-issued IDs like passports, driver's licenses, and Social ...

This Ask an SEO explains how search, social platforms, and on-site content demand different optimization approaches without fragmenting stra...

New data shows that most web pages fall well below Googlebot's two-megabyte crawl limit. The post New Data Shows Googlebot’s 2 MB Crawl...

Break the habit of reporting easy metrics and adopt KPIs that reflect how growth actually happens today. The post Why Your SEO KPIs Are Fai...

The Washington Post's controversial strategy begins with a foundation, then adjusts based on what works. The post 7 Insights From Washi...

Google updated its "Get on Discover" docs, adding page experience guidance and naming clickbait and sensationalism, alongside the ...