Bitly's survey shows why SEOs should look beyond short links to fix mismatched landing pages and rethink what click-through rates reveal...

Understand why Google can serve unindexed hreflang URLs and why market pages need unique local value to stand out in AI search. The post Th...

Google signals that its fight against SEO spam is expanding to new kinds of platforms, tools, and services. The post Google Signals A Wider...

Rajan Patel wrote on X that disabled source clicks on Google Discover AI summaries were a bug in an experiment that has been turned off. Th...

Why would an AI search provider keep trusting information a brand hides from its own website? The parallels with cloaking are too close to i...

Jonathan Berthold explains why bottom-of-funnel content is the lowest-lift experiment and how to sell leadership on a test you can't pro...

John Mueller's responded to a stalled indexing report and explained why SEOs may need to relax about indexing report freshness. The pos...

New spam guidance says to noindex or block crawling on pages made for sharing. Google's docs say a URL blocked in robots.txt can be inde...

Referral reports show who sent the visit, not who shaped the decision. Why GEO’s real job is what a model learns, not what it retrieves. Th...

Google reminds sites to use 503s during PHP patch downtime. Other updates cover robots.txt controls, bracket URLs, and JPEG XL in Google Ima...

Universal Cart, UCP, WebMCP, intelligent eyewear: the agentic web is arriving. Marie Haynes maps the opportunities most businesses are ignor...

Rank trackers describe how they check suspect Google results, what customers see during checks, and what they say about reprocessing and pas...

Roundups and comparison posts can still win customers, build trust, and grow audiences when you create them for readers instead of rankings....