The fingerprint you pressed into Google's ranking systems now feeds the AI answers on top of them. Here's where it persists and goes...

The new Search Console social tracking hides AI click loss and turns your verified profiles into free training data for Google's models....

CRO pages and SEO pages have different jobs. Define each page's purpose, set boundaries, and both traffic and revenue can grow. The pos...

Google's Mueller says long A/B tests won't result in SEO demotions, contradicting official guidance that says they may be considered...

John Mueller responded to a plan to hide homepage links from Google in hopes only one internal anchor text would count, known as "first...

Gain valuable insights on search attention and learn how to track performance beyond traditional click metrics in our new podcast episode. ...

Mass programmatic AI content breaks Google's crawl ecosystem and indexing thresholds in ways most teams never anticipate until rankings ...

Do individuals hold all the power in publishing now? Why the reverse halo effect is reshaping content strategy for every brand in search. T...

Want to win the AI citation game? Build for the click-through moment, not just the citation. Here's where to start. The post Only 28% O...

Overwhelmed by agentic web acronyms? Map each protocol to the problem it solves before deciding which ones deserve your attention. The post...

WebMCP gives AI agents named tools to call, and a clean route for prompt injection. Here's what Chrome says to lock down first. The pos...

AI visibility numbers move between runs, so a single reading can mislead. A new paper offers a stopping rule for when rankings are finally t...

Google updated its canonicalization troubleshooting guide with new guidance on how long pages can stay in a duplicate cluster after you fix ...