Google is testing a cryptographic protocol for verifying bot traffic that could make unwanted crawlers easier to identify. The post Google ...

Google is testing Web Bot Auth, an experimental protocol for verifying some AI agent requests with cryptographic signatures alongside existi...

Google says AI's ability to surface common information makes human experience and subjective insights more valuable for content. The po...

This post was sponsored by Siteimprove. The opinions expressed in this article are the sponsor’s own.  Why does my content get crawled but n...

Google's Liz Reid unpacks consequential changes to user search behavior that also impact how to approach SEO. The post Google On Keywor...

Google's Liz Reid says AI Mode is suited to complex follow-up queries, while browsy searches may still benefit from the full search resu...

Google's Director of Software Engineering recommended using AI to boost providing value and said, "clearly, this is something we ca...

Data shows YouTube, Reddit, and aggregators lost US search visibility after Google's March core update, while brand and government sites...

Ask.com, the search engine formerly known as Ask Jeeves, has shut down. IAC discontinued the search business after nearly 30 years. The pos...

AI-driven consumption is forcing brands to rethink content structure, clarity, and portability beyond traditional page-based experiences. T...

Alphabet and Microsoft earnings show search ad revenue growing while Google Network revenue fell to $6.97B, continuing a multi-quarter decli...

Google's Preferred Sources is now available as a global signal that can help SEO for Top Stories and Google Discover. The post Google’s...

Google's web.dev guidance advises developers to treat AI agents as a distinct visitor type and recommends practices similar to accessibi...